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Veterans, Ruff Tuff Seat Covers, and the Red Cliffs of Moab

WTA Team
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  • WTA Team

In early April, WTA partner Ruff Tuff Products sent a team to Moab, Utah, to install custom seat covers in one pickup, a car, and three UTVs for two organizations which exist to help veterans.

Snow fell that morning in greater Salt Lake City as the team set out in beautiful Spanish Fork Canyon in the Wasatch Mountains. But soon the clouds turned to sunshine and the snowy roads cleared, and the red rock cliffs around Moab came into view.

In Moab they met Dave and Sue Frey, founders of Veterans Charity Ride and AdventureVet.
The region’s solitude and unique natural beauty are therapy for the veterans who make the trek to Moab, says Dave Frey, who has run VCR and AdventureVet since 2014.

“We have this incredible scenery and … wide open spaces. So that helps provide that therapeutic environment,” he explains. “We came up with an idea to offer Motorcycle Therapy and recreational therapy for amputees and severely wounded combat veterans to get them back up to life and living again.”

Veterans Charity Ride takes a group of 15-20 combat veterans each year on a motorcycle ride from Moab to the Sturgis Motorcycle Rally in South Dakota. AdventureVet is a smaller operation. It hosts between six and eight veterans at a time. These squads take excursions in the Utah desert, where the natural setting encourages talk about life and its struggles among the squad and their mentors.

“We bring in … mentors that have been through the program, and those guys help the new guys with their issues and just understanding that life is worth living,” says Frey.

The Ruff Tuff team was not only graced with the spectacular backdrop of the monumental red cliffs, but also enjoyed meeting a squad of AdventureVet participants from Texas. Dave Frey told them the secret to the therapeutic portion of AdventureVet is how much emphasis is put on having a fun time and enjoying life, and how little is put on talking about problems.

“There’s nobody running around with a clipboard in a white lab coat, or analyzing anybody,” Frey says. “Let’s just get together, and let’s loosen up, get out in the environment. And that right there creates a phenomenon that allows the guys to open up a little bit more.”

“What Dave and Sue do for veterans resonates with us,” said Davina Spencer, an owner of Ruff Tuff. “Veterans have been part of the Ruff Tuff family since our founding in 1976, and we look for ways to reach out to veterans and help them. We were honored to spend a day here.”

Ruff Tuff is a family-owned company in West Valley City, Utah, which manufactures American’s Finest Custom Seat Covers™ for cars, trucks, SUVs, and UTVs. Every stitch of every seat cover is sewn in the USA.

To donate to Veterans Charity Ride or AdventureVet, visit veteranscharityride.org or adventurevet.org

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Europe Awaits! Hosted Hunting + A European Vacation

Europe Awaits! Hosted Hunting + A European Vacation

I have been hunting Europe for a little over 10 years now, but there are so many countries and so much game that I feel like it could take another 20 years to see and do everything I want to do. That’s part of what makes Europe so exciting. It truly feels endless. Europe has become incredibly popular for several reasons. First, as an international hunting destination, it is easily accessible, with numerous flights available and no 15-hour, long-haul flights required from the U.S. and North America. Second, the hunts are almost always 100% successful because game management is top-notch and populations are extremely healthy. Third, hunts are relatively short, usually three to five days. Hunts lend themselves perfectly to adding extra vacation time, bringing non-hunters, and enjoying a truly memorable overall trip.

I’ve had the privilege of running WTA-hosted trips designed specifically for couples for the past three years, and we will continue this program well into the future, due to its overwhelming popularity. These trips are structured with a primary hunt alongside a dedicated non-hunter program for observers who prefer not to spend time in the field. Some of these activities have included spa days, shopping excursions, guided sightseeing tours, visits to olive oil operations or wineries, and more. Of course, non-hunters are always welcome to join the hunters in the field if they’d like.

On a personal level, my wife absolutely loves these trips, and I wouldn’t think of traveling to Europe without her. On several occasions when I’ve finished my hunt early, I’ve joined the non-hunters on their excursions and had an absolute blast. We also typically add a couple of days at the beginning of the trip to explore a city or region we haven’t visited before, which helps us adjust to the time change before the hunt begins.

In addition to the hunting, the scenery, the accommodations, and the food are always top-shelf.

After buying Wyoming moose preference points for years, throwing money at a dream that would probably never happen, Jeremy Ivie at WTA gave me advice that changed everything. “If you really want a chance at a Shiras moose, let’s put you in for Idaho.” The second year I applied, I drew the tag. Sometimes the best hunting advice isn’t about what unit to hunt, it’s about where to apply in the first place.

From Argentina to Idaho

My wife and I had just returned from an incredible trip to Argentina with WTA last April, and I wasn’t planning another hunt so soon. But when that Idaho draw result came through, everything changed. Now I’m planning two hunts a year, and my whole outlook has shifted. WTA doesn’t just book hunts; they help you build a hunting life.

October 1 found us in Idaho. The setup was perfect for us: a smaller, family-run operation with two cabins out back, a bathhouse between them, and the whole family was involved in the operation. Mike guided me, his father-in-law took the other hunter, and Mike’s wife and daughter helped run camp. After hunting at a bigger operation in Wyoming where I took a nice mule deer (another great recommendation from Jeremy), this intimate setting felt just right for a moose hunt.

Mountain Moose

Going in, I had no idea we’d be hunting at 5,000 feet above sea level. In my mind, moose meant swamps and willows, not mountain clear-cuts and steep terrain. But that’s where Idaho’s Shiras moose live, and Mike knew exactly how to hunt them.

Day one brought rain, cold, and long hours of glassing. We saw five moose total, including one bull that Mike immediately identified as “maybe a last-day bull, definitely not a first-day bull.” We also spotted a grizzly and some black bears. Idaho’s wild country was showing off! The terrain was brutal but beautiful, though after a full day of hiking those mountains, the word beautiful becomes relative!

Day two, Mike had a specific plan: a four-mile hike to a four-year-old clearcut he’d been watching. The timber gets so thick in Idaho that these clearcuts become magnets for moose. “We’re not going to do as much glassing today,” Mike said. “We’re going to do a lot of calling and listening.”

The Moment

Four miles in, calling and listening the whole way, we finally got an answer. Things happened fast after that. First, a cow appeared, then the bull at 250 yards. On the second morning of the hunt, I had my Idaho Shiras moose down. It was an unforgettable moment.

As most moose hunters will tell you, the real work begins after the moose is down. While we quartered and caped the moose on that steep mountainside, Mike’s wife and father-in-law were gathering horses and mules at the trailhead. The pack-out was something I’d always wanted to experience, and it lived up to all of my expectations. Idaho’s backcountry is stunning in photos, but once you’re off the trail, dealing with deadfall and near-vertical slopes while loading hundreds of pounds of moose meat onto mules, “beautiful” takes on a different meaning. I’m in good shape, and I was completely exhausted. It was fantastic.

…
Apply for Colorado’s Limited-Entry Big Game Tags

Apply for Colorado’s Limited-Entry Big Game Tags

When it comes to big game hunting, Colorado is often at the forefront of every sportsman’s mind. With its diverse landscapes, from the iconic Rocky Mountains to the expansive eastern plains, Colorado offers a range of hunting opportunities for both residents and non-residents. While some tags can be acquired over the counter, many of the premier hunting opportunities in Colorado are found through its highly competitive draw system. This is why you need to apply and build valuable preference points in Colorado!

Deadline to Apply: April 7, 2026. Draw Post Date: Early June (staggered by species). WTA TAGS Species:…

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