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Blog Posts > Veterans, Ruff Tuff Seat Covers, and the Red Cliffs of Moab

Veterans, Ruff Tuff Seat Covers, and the Red Cliffs of Moab

WTA Team

| May 6, 2021

WTA Team
May 6, 2021

In early April, WTA partner Ruff Tuff Products sent a team to Moab, Utah, to install custom seat covers in one pickup, a car, and three UTVs for two organizations which exist to help veterans.

Snow fell that morning in greater Salt Lake City as the team set out in beautiful Spanish Fork Canyon in the Wasatch Mountains. But soon the clouds turned to sunshine and the snowy roads cleared, and the red rock cliffs around Moab came into view.

In Moab they met Dave and Sue Frey, founders of Veterans Charity Ride and AdventureVet.
The region’s solitude and unique natural beauty are therapy for the veterans who make the trek to Moab, says Dave Frey, who has run VCR and AdventureVet since 2014.

“We have this incredible scenery and … wide open spaces. So that helps provide that therapeutic environment,” he explains. “We came up with an idea to offer Motorcycle Therapy and recreational therapy for amputees and severely wounded combat veterans to get them back up to life and living again.”

Veterans Charity Ride takes a group of 15-20 combat veterans each year on a motorcycle ride from Moab to the Sturgis Motorcycle Rally in South Dakota. AdventureVet is a smaller operation. It hosts between six and eight veterans at a time. These squads take excursions in the Utah desert, where the natural setting encourages talk about life and its struggles among the squad and their mentors.

“We bring in … mentors that have been through the program, and those guys help the new guys with their issues and just understanding that life is worth living,” says Frey.

The Ruff Tuff team was not only graced with the spectacular backdrop of the monumental red cliffs, but also enjoyed meeting a squad of AdventureVet participants from Texas. Dave Frey told them the secret to the therapeutic portion of AdventureVet is how much emphasis is put on having a fun time and enjoying life, and how little is put on talking about problems.

“There’s nobody running around with a clipboard in a white lab coat, or analyzing anybody,” Frey says. “Let’s just get together, and let’s loosen up, get out in the environment. And that right there creates a phenomenon that allows the guys to open up a little bit more.”

“What Dave and Sue do for veterans resonates with us,” said Davina Spencer, an owner of Ruff Tuff. “Veterans have been part of the Ruff Tuff family since our founding in 1976, and we look for ways to reach out to veterans and help them. We were honored to spend a day here.”

Ruff Tuff is a family-owned company in West Valley City, Utah, which manufactures American’s Finest Custom Seat Covers™ for cars, trucks, SUVs, and UTVs. Every stitch of every seat cover is sewn in the USA.

To donate to Veterans Charity Ride or AdventureVet, visit veteranscharityride.org or adventurevet.org

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Wyoming’s Preference Point Deadline Is Approaching: October 31

Preference Point Deadline: October 31, 2025

The deadline to purchase Wyoming preference points is October 31. If WTA is already managing your TAGS applications, you’re all set. If not, don’t miss the chance to secure points this year. It’s the perfect time to talk with a TAGS consultant to start a new portfolio or grow your existing one.

Wyoming’s system is unique. Unlike other states, you don’t automatically receive a preference point if you’re unsuccessful in the draw. Instead, you must log in after July 1 and purchase your points separately. Building points is critical if you want a shot at drawing a Wyoming tag. Over-the-counter opportunities are a thing of the past. Today, only 25% of non-resident tags are issued randomly. The other 75% go to applicants with the highest point totals.

If you want to hunt big game in Wyoming, building preference points isn’t optional…it’s essential.

Watch Wyoming Video

While preference points are an investment in the future, don’t let that keep you from starting now. While Wyoming has units that require 18+ points, there are also good opportunities to hunt sooner. There are elk, deer, and antelope hunts that can be drawn with 0–3 points. Think about it this way—the more points you have, the more options you have.

View Wyoming TAGS Hunts

Serious hunters know that Montana is home to some of North America’s most coveted species: Rocky Mountain elk, mule deer, bighorn sheep, Shiras moose, mountain goat, and antelope. The key to unlocking these dream hunts is building points, and the deadline to secure your bonus point for this year is September 30.

Montana squares bonus points in its draw system, and hunters with more points gain a significant advantage in the draw. If you’ve ever dreamed of chasing a record bull, a giant ram, or a heavy-horned buck in Montana, strategically building points will put you in the best position to find success in upcoming seasons.

Watch Montana Video Rocky Mountain Elk

Montana consistently produces exceptional trophy bulls, making elk the most sought-after species in the state. Archery permits are especially appealing, often requiring only 4–7 years to draw—a remarkably short time period compared to other western states. Rifle permits can often be drawn with a similar point investment, though trophy quality is slightly lower on average. Many of these hunts take place on expansive private ranches, providing hunters with excellent opportunities and high success rates.

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Dialed In: A 360-Inch Bull Elk and the Luck that Made It Happen

Winning one hunt sweepstakes through Worldwide Trophy Adventures feels like a long shot, but winning two? That’s the kind of luck I still can’t fully wrap my head around. I started entering WTA sweepstakes a few years ago, taking full advantage of their Bonus Bucks program and hoping to win someday. I’ve hunted whitetails in Minnesota’s flat woods, mule deer out West, and Sitka blacktails in Alaska’s rugged country, but this was different. When Worldwide Trophy Adventures called to tell me I’d won their 2024 Nevada bull elk hunt, just a year after winning a Utah mule deer hunt from them, I was stunned. Two sweepstakes wins in two years? Unreal. And the icing on the cake? I’d be hunting with a crew that truly knows their elk. As Erik Schell put it: “John, when it comes to elk, these guys are paid killers.” He wasn’t wrong.

I opted to drive from Minnesota to keep costs down and bring back as much meat as possible. I loaded my truck with Yeti coolers and hit the road for the long drive, stopping in Denver for a steak dinner with a hunting buddy before tackling the last 10 hours to Baker, Nevada. That stretch through Loveland Pass was sketchy with snow and ice, and on the way back I detoured through Gillette, Wyoming to avoid a 30″ Denver snow dump. Long haul, but worth it to have my truck for the meat.

Baker is a speck of a town, population 16, just shy of the Utah line. The outfitter set us up in an Airbnb called The Corner Place. It was homey, with enough beds for me, another hunter, and the guide crew. The kitchen had stacks of premade meals like casseroles and snacks, whipped up by the outfitter’s wife. We heated them up after long days, but if we got back late, we’d hit the Border Crossing, a bar and greasy spoon split between Nevada and Utah. One side had slot machines, the other a gas station. We’d grab burgers and a bucket of Budweiser, the guide Richie’s favorite, and swap stories. It was simple, but it hit the spot.

The outfitter’s team was world-class. They’d been scouting for a week, pinpointing a bachelor group of bulls in a canyon 20 miles north. That first night, we sat around the Airbnb’s kitchen table sipping beers and scrolling through their scouting videos. Three bulls stood out: a beat-up 6×6 they called Bondo, a heavy 5×5, and a narrower 7×7. We decided to hit the canyon at dawn.

Day one was no joke. Richie, my guide, led me up the mountain before light, climbing a couple thousand feet. The air was a bit thinner than in Minnesota, but Richie kept a steady pace. Two spotters, Cameron and Ryan, worked the opposite canyon rim. It felt like I had the dream team for this once-in-a-lifetime elk hunt. We eased onto a rock ledge about 400 yards above a bench where five bulls were feeding: Bondo, the 5×5, a thin 6×6, a young 5×5, and a spike. No 7×7. This was the first time I was faced with taking a bull elk, but Richie talked me through it. “The 5×5’s got 30 inches of mass per side, swords in the 20s, probably 9 or 10 years old. Scores at least 330. Solid first bull.”

I went prone on the ledge, dialing my Gunwerks Nexus in 7 PRC to 387 yards. Richie double-checked: “386 yards.” Right as I lined up, the bull bedded down. Great. I’d waited out a mule deer for five hours once, so I knew the drill. Lying on snow with a 20° northwest wind kicking up, I started shivering after an hour. Richie saw it. “You good? We can back off, build a fire, or shoot him bedded. There’s a branch over some of his vitals. Can you slip a round under it?”

I’d put in time at Gunwerks’ Long-Range University: a hands-on, no-BS school that focuses on real-world shooting conditions, not just benchrest skills. They train you to read wind, manage stress, and make clean, ethical shots in exactly the situations that hunters face in the field. I knew my rifle, my dope, and my limits. “I got it,” I said. I checked the yardage, my level, controlled my breathing, and squeezed. The bull collapsed. “You smoked him!” Richie said. When he tried to get up, a second round finished it.

Reaching the bull was an experience I won’t forget. I’ve taken plenty of deer over the years, but this 360″ elk was in a league of its own—sheer mass, thick beams, and antlers that looked heavy even from a distance. Standing over him, the scale of the hunt hit me. We built a small fire, took photos, and soaked in the moment. Then came the hard part. The canyon was steep and treacherous, slick with snow and loose shale. I took a spill on the descent, and every step down was a test of footing and balance with meat on our backs. It took over three hours to reach the canyon floor and get the bull out, but it was worth every bit of effort. Back at camp, we celebrated the way hunters do—cold beers and a good story to tell.

We caped the bull that night and packed the meat in coolers, though it was cold enough outside to keep everything fresh. I hung around a few days, spotting for the other hunter’s bull, glassing canyons, and enjoying the Nevada backcountry. No pressure, just good times behind the glass. When I left, I strapped the antlers to my truck, crammed the coolers in, and drove 24 hours straight home, still buzzing. Back in Minnesota, I vacuum-sealed the meat, enough for months of meals, and dropped the rack with a taxidermist for a shoulder mount.

This hunt was as good as it gets. The outfitter knew every inch of that country, had bulls dialed in, and gave me options. For a guy who’s now won two WTA sweepstakes, I’ll tell you straight: these hunts are real and the sweepstakes are worth it. Nevada’s elk country and that crew of “paid killers” gave me a bull and a story I’ll be telling for years.

Don’t miss your chance to enter to win this world-class elk hunt in Nevada. The entries are limited…only 1,750 total entries, giving you very good odds of winning this elk valued at $72,000!

Enter the Nevada Elk Sweepstakes