Book Your Adventure 1-800-346-8747
Book Your Adventure 1-800-346-8747

Veterans, Ruff Tuff Seat Covers, and the Red Cliffs of Moab

WTA Team
|  

In early April, WTA partner Ruff Tuff Products sent a team to Moab, Utah, to install custom seat covers in one pickup, a car, and three UTVs for two organizations which exist to help veterans.

Snow fell that morning in greater Salt Lake City as the team set out in beautiful Spanish Fork Canyon in the Wasatch Mountains. But soon the clouds turned to sunshine and the snowy roads cleared, and the red rock cliffs around Moab came into view.

In Moab they met Dave and Sue Frey, founders of Veterans Charity Ride and AdventureVet.
The region’s solitude and unique natural beauty are therapy for the veterans who make the trek to Moab, says Dave Frey, who has run VCR and AdventureVet since 2014.

“We have this incredible scenery and … wide open spaces. So that helps provide that therapeutic environment,” he explains. “We came up with an idea to offer Motorcycle Therapy and recreational therapy for amputees and severely wounded combat veterans to get them back up to life and living again.”

Veterans Charity Ride takes a group of 15-20 combat veterans each year on a motorcycle ride from Moab to the Sturgis Motorcycle Rally in South Dakota. AdventureVet is a smaller operation. It hosts between six and eight veterans at a time. These squads take excursions in the Utah desert, where the natural setting encourages talk about life and its struggles among the squad and their mentors.

“We bring in … mentors that have been through the program, and those guys help the new guys with their issues and just understanding that life is worth living,” says Frey.

The Ruff Tuff team was not only graced with the spectacular backdrop of the monumental red cliffs, but also enjoyed meeting a squad of AdventureVet participants from Texas. Dave Frey told them the secret to the therapeutic portion of AdventureVet is how much emphasis is put on having a fun time and enjoying life, and how little is put on talking about problems.

“There’s nobody running around with a clipboard in a white lab coat, or analyzing anybody,” Frey says. “Let’s just get together, and let’s loosen up, get out in the environment. And that right there creates a phenomenon that allows the guys to open up a little bit more.”

“What Dave and Sue do for veterans resonates with us,” said Davina Spencer, an owner of Ruff Tuff. “Veterans have been part of the Ruff Tuff family since our founding in 1976, and we look for ways to reach out to veterans and help them. We were honored to spend a day here.”

Ruff Tuff is a family-owned company in West Valley City, Utah, which manufactures American’s Finest Custom Seat Covers™ for cars, trucks, SUVs, and UTVs. Every stitch of every seat cover is sewn in the USA.

To donate to Veterans Charity Ride or AdventureVet, visit veteranscharityride.org or adventurevet.org

Related Articles

Wyoming’s Preference Point Deadline Is Approaching: October 31

Wyoming’s Preference Point Deadline Is Approaching: October 31

Preference Point Deadline: October 31, 2025

The deadline to purchase Wyoming preference points is October 31. If WTA is already managing your TAGS applications, you’re all set. If not, don’t miss the chance to secure points this year. It’s the perfect time to talk with a TAGS consultant to start a new portfolio or grow your existing one.

Wyoming’s system is unique. Unlike other states, you don’t automatically receive a preference point if you’re unsuccessful in the draw. Instead, you must log in after July 1 and purchase your points separately. Building points is critical if you want a shot at drawing a Wyoming tag. Over-the-counter opportunities are a thing of the past. Today, only 25% of non-resident tags are issued randomly. The other 75% go to applicants with the highest point totals.

If you want to hunt big game in Wyoming, building preference points isn’t optional…it’s essential.

Watch Wyoming Video

While preference points are an investment in the future, don’t let that keep you from starting now. While Wyoming has units that require 18+ points, there are also good opportunities to hunt sooner. There are elk, deer, and antelope hunts that can be drawn with 0–3 points. Think about it this way—the more points you have, the more options you have.

View Wyoming TAGS Hunts

If you’re serious about trophy-class western hunting, Arizona should be a top priority. With coveted Desert and Rocky Mountain bighorn sheep tags, the chance to draw world-class mule deer permits, and outstanding opportunities for Coues deer, the Grand Canyon State offers some of the most exceptional big game hunting in North America. However, drawing a tag is no easy feat—Arizona’s structured, bonus point-based draw system is designed to reward persistence.

That’s where WTA TAGS comes in.

We do more than help you apply—we help you draw. And once you do, we ensure you make the most of it by connecting you with the state’s top professional outfitters, giving you the best possible shot at success.

Deadline to Apply: June 3 for Deer and Sheep. Draw Post Date: Late July for Deer and…
Frozen Arrow: A South Dakota Bison Hunt

Frozen Arrow: A South Dakota Bison Hunt

Bison are the West’s enduring icon, roaming the plains by the millions before nearly vanishing, only to return through ranch conservation efforts. Today, 90% of them live on ranches, where hunters help fund and manage herds. I’d seen bison in parks, but bowhunting one was the dream. South Dakota’s open country felt right, so I called Worldwide Trophy Adventures, and they set me up with a top-notch outfitter.

The hunt required unique gear. South Dakota’s winter can be brutal. We expected windchills to drop into the -30° F range during our trip, cold enough to frostbite fingers in minutes. I packed heavy wool layers, insulated boots, and fingerless gloves under mittens, knowing I’d need to pull them off to shoot my bow. WTA handled all the logistics. All I had to do was get there.

I drove from Michigan, loaded with empty coolers for meat and space for the hide and skull. The outfitter’s setup was a cluster of small houses around a central lodge, clean and warm with cozy beds. We ate home-cooked dishes in the lodge, hearty meals that fueled our long, frigid days. My guide, Shannon, was excellent. He loves his job and hunts hard, even during nasty weather.

We planned the hunt over beers in the lodge that first night. Bison are solitary, not in herds this time of year, making them tough to find. We’d glass from high points, then stalk on foot. Although the terrain seems flat, it’s full of dips and ridges that bison use to get out of the wind.

Day one, we glassed from a hill, scanning miles of icy grass. Nothing. After a few hours, we got intel on a bull near a watering tank an hour away. We drove out and huddled in a low, swampy area to make a plan. Just as Shannon said, “Bison can appear out of nowhere,” one crested the ridge behind us. We ducked into the reeds, barely hidden. He closed to 45 yards, his long horns gleaming in the blowing grass, but the strong wind made a bow shot a low-percentage opportunity. We chose to let the bull walk, opting to wait for better conditions and a more ethical shot.

We spotted him a mile out with three cows. Shannon set up a brand-new, custom screenprinted bison decoy along a tree line. We hid in a blowdown, hoping to draw him close enough for a shot. The bull came right to the decoy but stayed 60 yards out. Again, it was too windy to shoot. He moved off fast, trailing the cows. We attempted other stalks, but the cows’ sharp eyes kept us pinned out of range. Beat, we headed back to the lodge for a hot meal and playoff football, planning to pick them up in the morning.

Day two was -30° F with wind chill, but the wind had laid down substantially and calmer air meant I could reach further with my bow. We picked up the bull and his cows early. One cow locked onto us, staring for minutes, forcing a slow crawl through a frozen marsh. We closed the distance, but they fed away and out of the area. I couldn’t believe how slow they looked yet how fast they moved through the landscape.

We picked them up again, grazing in a huge open area with a single tree line cutting through it. Using the trees as cover, we crept up, tree by tree, to avoid the watchful eyes of those wary cows. When we snuck within range, I slipped off my mittens, the cold burning my fingers, and nocked an arrow. The first shot hit the bull’s heart. His massive body barely flinched. A second arrow struck true, moving him left and behind a cow. He was mortally wounded, but I wanted to end things quickly. I nocked another arrow and sent it through his lungs. He dropped in 30 seconds after my last shot. My nerves were shot, my whiskers frozen, my fingers numb, but I had dropped a great bull bison with my bow.

The dead bull was beautiful. His horns, wide and tall like goalposts and worn smooth, were unique, Shannon said. His thick coat puffed dust when I slapped it, his blood frozen on the icy ground. Bison are an American icon and taking this one with a bow was amazing.

I took my bull to a nearby butcher, and within 24 hours, it was ready. They showed me the broadhead slashes in his heart, clean and lethal. The meat filled my coolers, the skull went to a taxidermist in Michigan, and the hide’s being tanned for mittens and hats—wonderful reminders of the hunt.

The cold was the toughest part of this hunt, colder than anything I’d experienced, but it made it unforgettable. For a bison hunt, this one’s hard to beat.

Learn About this Bison Hunt Watch the Hunt

Get Trip Specials & Cancellations,
Right Where You Want It.

No spam. Just the good stuff. Opt-out anytime.