Nick brings over 20 years of marketing experience, including more than a decade in the outdoor industry with companies like Cabela’s and Bass Pro Shops. He held a variety of marketing and leadership roles during that time, contributing across brand, digital, and retail efforts. He holds a degree in Business Administration with a focus in Marketing from the University of Colorado Boulder.

Since joining WTA in 2019, Nick has led the charge in modernizing and expanding the company’s marketing efforts. He launched WTA’s sweepstakes program, helped significantly grow the email database, and oversaw a full redesign of the company’s flagship website. Today, he leads a high-performing marketing team responsible for brand strategy, paid media, email and SMS marketing, social media, sweepstakes promotions, and website development.

Nick grew up in an Air Force family, moving frequently—including three years overseas and time spent in parts of the U.S. with limited hunting opportunities. After his father retired in Colorado, hunting became more accessible, and his passion for the outdoors really took hold. He’s been an avid hunter ever since taking his first mule deer near Buena Vista, CO after college and is proud to combine that passion with his work at WTA.